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Lands' End: Kid-Approved Clothing for Little Fashionists

A classic American brand with families and kids in mind.

By Essy C May 10, 2024

Kids grow too fast....waaaayyyyy too fast. How did the long pants I just bought my 5 year-old a month ago turn into capris already?

It’s time to update their wardrobe again…for what feels like the 5th time already this year?

When it comes to purchasing clothes for my little girls, I look for pieces that are not only stylish and affordable but also comfortable and durable enough to withstand rowdy playground adventures. Thanks to Lands' End, I do not need to sacrifice quality for price. Lands' End is a brand known for its classic designs and reliable quality that have families and kids in mind with their sturdy stitching and stretchy fabric that moves with your child. 


Hotter days are quickly approaching and Lands' End's new swimwear collection for kids is now available. They offer a wide variety of kids' clothing that is inclusive of all body types and carry a range of swimwear options for kids, from cute two-pieces to practical rash guards. The best part? The swimwear is chlorine-resistant and made of UPF 50 fabric, which gives me a peace of mind during those hot sunny pool days. And let's not forget the fun prints, vibrant colors, and matching sibling designs that make Land's End swimwear stand out from the crowd. 



If you are also looking for stylish and comfortable spring fits for your kiddos, then you've come to the right place. Lands' End clothes are made from soft, breathable fabrics which are perfect for everyday wear and those playground adventures. For me, I also look for easy-care fabrics that hold up well with repeated washings. For my girls, they check for twirl-a-bility. Was it an effortless whirl? Are there gentle flutters on their dresses when they spin? And do they move in soft, airy movement? After hours of twirling and whirling in these beautiful dresses, they concluded that these had twirl-factor of 10/10. That, apparently is the most critical factor to my girls when it comes to new dresses. They so comfortable that my kiddos wanted to wear them all day (and night) long. So win-win for all of us!



Thanks to Lands' End and their durable construction, fun designs, and everyday wearability, I think I found my new favorite place to shop for my girls. And as for my girls? I think these pieces are sure to become quick favorites in their closet.

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